Definition - What does Purple Cow mean?
Purple cow is a marketing concept developed by marketer and entrepreneur Seth Godin that states that companies must build things worth noticing right into their products or services. Godin claims that a product that isn't in itself unique and somehow remarkable - like a purple cow - is unlikely to sell, no matter how well crafted its advertising. Purple cow was Godin's addition to the traditional five P's of marketing - product, price, place, promotion and people.
Godin believes that creative advertising is not enough in a media landscape that has people tuning out. With people skipping ads on television and having more control over what they watch and when they watch it, Godin argues that now, more than ever, it is important to remember the importance of creating remarkable products.