Why Social Media
The Purpose of Social Media is to
Engage, Educate & Inspire Customers
Social media has transformed the way people communicate forever. It’s about sharing, self-expression, engagement, and it’s done in real-time. It’s not a teenage trend - it’s a global transformation. People on social media want to engage with brands, make it part of their own identity, and spread the word. By delivering meaningful and authentic experiences, your social communities can become your strongest brand advocates. When your customers share your story - that’s inspiring. If you want to expand your reach, having a social media presence for your business is a must, not a choice. Businesses need to seriously adopt and add social media as a strong marketing channel to gain exposure.
Social media websites such as Facebook, Twitter & Youtube have changed the way consumers find information about products and services on the Internet. Whether you’re at home on your laptop or on the go with your smart phone, keeping up with your favorite company has never been easier.
For business owners, utilizing social media can increase exposure and is a powerful tool to stay in touch communicate with people, share information, promote direct marketing, drive sales and reach numerous prospects every day.
Many of my clients ask me if they need to use social media to promote their business and/or website. The answer is without a doubt yes! Another common question I hear is, “If I am on all these social media sites, does my company really need a website too?” Again, hands down, yes!
Social media can help your company reach potential customers, which otherwise may have never been reached. By using several platforms to send people back to a business’ site, potential customers can now quickly turn into returning customers.
Each social media network is used in a different way, by different people and for different reasons. If your company is present on several of these platforms, it can reach a wide variety of people and send each of them to your website for more information.
The important thing to remember is you have to update each of these sites with all of the things going on with your company, including current events that relate to your product or anything that can be relevant to the followers. Engaging followers is key! By utilizing contests, giveaways, polls, questions and more you create a two-way dialogue, which makes your followers feel more comfortable with your company.
Most posts should in some way send the user back to your site. This can serve as a place to find more information, and will hopefully turn them into your new customers.
The Many Benefits
of Social Media
1. Tell your story
If you do not tell your story, who will? Social media is a perfect way to share yourself or your business with the world. Social media is increasingly becoming a starting place for customers to learn about a business, so it is important to take control of your company’s image and make sure it is helping you grow your business.
2. Make your Business Personal
By telling your story, current and potential customers are able to create a personal connection with your brand. People buy from brands they trust. Building a personal connection is the first step to building trust.
3. Customer Service
32% of people who contact a brand on social media with a customer service complaint expect a response within 30 minutes. Social media is becoming the most popular way for customers to contact brands. Create a great customer service experience for your customers and they will gladly help you grow your business.
4. Search Engine Optimization Benefits
Search engine optimization, SEO, is and will continue to be a deciding factor of if your business will succeed. Imagine your toddler decided to see if they could flush 2 rolls of toilet paper at once. Now your toilet is overflowing and you quickly turn to Google to find help. Let me guess, you called the first plumber listed and never looked back. This is how most consumers use search engines. Optimizing for search engines will kickstart your business immediately. Social media plays a major role in SEO, because a strong social presence is a solid indicator of a successful and more importantly, trustable business. Google has even begun including tweets in search results!
5. Decreased Marketing Costs
Using social media will decrease your overall marketing spend, guaranteed. Got your attention? Now let me explain. Social media marketing is not free, but it is significantly more affordable than traditional forms of marketing. With this said, social media can help you save money on your traditional marketing efforts by allowing you to A-B test your marketing material, without committing a lot of resources. Testing multiple headlines, formats, etc. on social media gives you an inexpensive way to gauge what works best. Once you know, you can target new leads through traditional marketing more effectively and save money in the process.
6. Connect with Customers
The access to consumers that social media gives businesses is unprecedented. Understanding your customers is crucial. It will allow you to create products/services they want, market to them more effectively and much more. It is called SOCIAL media for a reason, so be social!
7. Get Feedback
Instead of guessing what your customers want, ask them. This will save you a lot of money in the long run and will create loyal customers. Find your most engaged customers and form relationships with them. Encourage them to recommend improvements to your product/service.
8. Connect with Influencers
Who are the most influential people in your industry? Once you have a list of the top 50, begin connecting with them. Keep an eye on what they tweet about, who they engage with, etc. Forming relationships with influencers is a great way to receive valuable feedback and advice, as well as increased exposure.
9. Demonstrates Thought Leadership
Why should customers trust your brand? By sharing and creating content relevant to your industry, your brand is able to demonstrate expertise and credibility. Create valuable content for your audience to consume and share.
10. Attract Funding Sources
Investors are beginning to look at social media when evaluating potential businesses to invest in. They are looking to see how many followers businesses have, how they interact with customers and how creative they are when it comes to marketing campaigns. Not convinced your business needs social media? It could be the deciding factor when it comes to getting funded and taking your business to the next level.
11. Increase Business Leads
In order to kickstart your business, you need to generate highly qualified business leads. Social media is a perfect way to generate leads for free. One way is to conduct keyword searches. Find people in need of what you sell and engage with them.
12. Employee Advocacy
Your employees should be your biggest fans. Leveraging your employees’ social networks is a high effective and affordable way to grow your business. A recent study by Weber Shandwick found that 50% of employees already post on social media about their company, despite not being asked to by their employer. Start encouraging your employees to share your business regularly and make the process easy by creating content for them to post.
13. Promote your Blog
Want more website traffic? You aren’t alone, we do too. Blogging is one of the most proven ways to increase your website traffic. With that said, writing a great blog post is only half of the equation. It is written, it is proofread and your links are added. Now what? Now you have to promote it or all your hard work will be wasted. Social media is the perfect platform for promoting blog content. You already have a pre-qualified audience waiting to see your posts and they can share it with just a press of a button.
14. Monitor Competitors
Did you know 80% of small and medium-sized businesses are active on social media? This means 4 out of your 5 competitors have social media accounts, which presents a unique advantage. By monitoring their social activity, you can learn a lot about them and their customers. Are their customers asking for something you currently offer? Let them know and you could gain new customers for free!
With all of these benefits in mind, there is one more reason you can’t afford to ignore social media: your customers use it and expect you to have a presence. Do your research to decide which networks are best for your business and get started!
Social Media Facts
Facebook has nearly 850 million monthly active users
Facebook has 425 million mobile users
20% of all page views on the internet are on Facebook
The average time spent per visit on Facebook is 20 minutes
There are over 465 million Twitter accounts
There are 175 million tweets a day on Twitter
The second largest search engine in the world is YouTube
Youtube is the 3rd most visited website according to Alexa
Youtube has 2 billion views per day